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Discover the work of Ramdane Touhami and the agency Art Recherche Industrie for Officine Universelle Buly in The Beauty of Time Travel by gestalten
The Beauty of Time Travel explains how Officine Universelle Buly transformed into an international success story.
There is a design mythology of how to take over a historical b rand, how to respect the b rand truth and make it attractive now. Through his creative and professional path, Ramdane Touhami will share his career adventures, the rules to respect, and his sources of inspiration in The Beauty of Time Travel by gestalten.
Officine Universelle Buly returns to a resolutely Art Deco atmosphere, with the promise to look like it set up shop around the opening of the Bergdorf Goodman department store in 1899. The richness of details produces an immersive reality inspired by the Golden Age of New York architecture. Find out more in The Beauty of Time Travel by gestalten and Ramdane Touhami
Discover how Ramdane Touhami is continuing the work of Jean-Vincent Bully in The Beauty of Time Travel by gestalten
Officine Universelle Buly’s shop in Tokyo represents an architectural extravagance—a space that embodies the bridges built by Buly be- tween eras and cultures. This audacity was rewarded with two prizes at the 2018 Frame Awards. One half of this bisected store is straight out of 19th-century France: marvellously refined wooden or- naments—pillars with helicoidal engaged columns, candelabras with their bobeches, dentil frieze, cornice, and coffered ceiling—are on display, like a Haussmanian facade.
The catalog is the cornerstone of the brand’s universe, according to Victoire de Taillac: “The magically illustrated Buly catalog is a gospel that tells the story of the brand’s universe, both material and immaterial. It is entirely conceived and designed in French. Find out more the catalogue in the Beauty of Time Travel.
To celebrate the opening of the second Buly store, and the first outside France, Touhami refrained from reusing the codes defined for the rue Bonaparte in their entirety. “We need to innovate! The space does dis - play French ornamental elements such as a mural inspired by a me- dieval pharmacy in Burgundy, which took a specifically mandated decorative painter weeks to design.
On the way to this floral cabinet, the visitor needs to walk through one of the Saintonge Officine’s cupboards with a hidden door. For Ramdane Touhami, this room ‘‘en enfilade’’ brings a slight fantasy atmosphere. Like the wardrobe in Narnia, it is a frontier between two worlds. After a short journey, a majestic—yet intimate—office presents its outdated walls to the eye: casts, frames, and plaster busts bring their company to the preserved beauty of thousands of herbs suspended in a sky of flowers
Victoire de Taillac and Ramdane Touhani, owners of Officine universelle Buly
The Beauty of Time Travel studies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie.
A detailed view of the perfume alembics with some alabasters, and a calligraphy display on the wall for the Louvre’s Officine. Find out more about this unique collection in The Beauty of Time Travel.
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The Beauty of Time Travel

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The Work of Ramdane Touhami and the Agency Art Recherche Industrie for Officine Universelle Buly
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The Work of Ramdane Touhami and the Agency Art Recherche Industrie for Officine Universelle Buly

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