When you buy a book, we plant a tree

0

Your Cart is Empty

Look Inside

Cutaway Illustrations and Visual Storytelling

The cutaway illustrations in this book allow our eyes to see what usually remains hidden. They open up houses, bodies, and objects, and allow the individual parts to comprehensively explain the whole.

Looking at the outside of things such as architecture, anatomy, or vehicles does not usually reveal much about their internal structures and functions. To learn more, we need to see inside them. Look Inside features infographics that cut up or take apart their subjects and make them transparent. The resulting cross sections and interior views present precise detail in multiple layers.

Look Inside starts with a discussion of Arnhem Land, the earliest known cutaway illustrations, showing that even 28,000 years ago, humans had a fascination with how things internally work: the processes that are hidden from the human eye. Including work from both centuries past and the cutting-edge present, Look Inside is an unparalleled compendium of cutaway techniques and their wide-ranging applications. Works from Jewish-German physician Fritz Kahn’s imagine the human body as a mechanized factory; Kahn’s visual metaphors show conveyor belts and offices instead of veins and valves. Exploded images of classic sports cars allows Fabian Oefner to show every piece of the automotive puzzle from the body shell to individual tiny screws. Richard Orr’s scientific pieces represent the natural world and continue in the genre’s traditional thread of handmade illustrations; whether a beaver lodge or an arctic circle landscape, Orr presents a vivid natural world or layers and scientific hierarchies.

The luxurious collection within Look Inside was curated by renowned information designers and creative directors, Samuel and Juan Velasco. The Velasco brothers have provided invaluable and inspirational insight in the history and theory of cutaway illustrations and visual storytelling. 

Editors: Juan Velasco, Samuel Velasco, Gestalten
Release date: October 2016
Format: 24.5 × 33 cm
Features: Full color, hardcover, 232 pages
ISBN: 978-3-89955-639-1

Juan Velasco worked as Art Director at National Geographic for many years, has won multiple awards from the Society of News Design and Malofiej, and has served as the Graphics Art Director at the New York Times. He is the founder and creative director of 5W Infographics, a company based in Madrid, New York, and Washington, D.C. A detailed portrait of the information designer can be found in Gestalten’s A Life in Illustration.

Samuel Velasco is an original founder of the daily newspaper El Mundo, the second largest daily newspaper in Spain. After solidifying the role of El Mundo within the European infographics rise, he relocated to the US and became a graphic designer at Fortune magazine. He is now the creative director at 5W Infographics.

SHIPPING COSTS

    SHIPPING WITHIN THE UK:

    SHIPPING WITHIN GERMANY AND THE EUROPEAN UNION:

    SHIPPING WITHIN THE US:

    SHIPPING TO ALL OTHER COUNTRIES:

    • €0.00 for orders above €60.00 EUR (value of goods) placed via our EU online shop
    • €40.00 for orders below €60.00 EUR (value of goods) placed via our EU online shop

    Additional customs charges, taxes, and fees may be charged for shipments to countries outside the EU and the US.

     

    SHIPMENT TRACKING

    Once your order is ready to be shipped, you receive a confirmation email with the delivery details and a tracking link. Please note, that it can take some days before the tracking information is uploaded. You will also be able to track your order when you log into your account.

     

    DELIVERY TIMES

    Unless otherwise specified, 

    • deliveries within Germany usually take 2–5 working days, 
    • deliveries within the European Union, to Switzerland and Norway usually take 3–7 working days, 
    • deliveries within the UK, usually take 3–7 working days,
    • deliveries within the US usually take 5–10 working days,
    • deliveries to all other countries may take 3–8 weeks

    from the date you receive your order confirmation (or, if advance payment  is agreed, from the date payment is instructed).

    Please note that we don’t ship on weekends and public holidays and that there will be no deliveries on Sundays and public holidays.

    If you have ordered items with different delivery times, we will send the goods in one shipment, unless we have made a different agreement with you. In this case, the delivery time is determined by the item with the longest delivery time that you have ordered.

     

    PAYMENT OPTIONS

    We accept the following payment methods:

    • Credit card: MasterCard, VISA
    • Paypal
    • Google Pay
    • Apple Pay
    • Shopify Payments
    • SEPA direct debit
    • Sofortüberweisung
    • ideal
    • eps-Überweisung
    • Bancontact

    FURTHER DETAILS ON PAYMENT:

    The currency used in our EU online shop is Euro (€) and VAT is included in all our prices. The currency used in our UK online shop it is GBP (£) and in our US online shop it is USD ($) and all prices are expressed as exclusive of any VAT or other sales tax payable unless otherwise stated.

    All prices and product information on the gestalten online shop are subject to change.

    If you have any questions, please contact us.

    We will only take payment from your credit card, debit card or your Paypal account once your order has been dispatched.

    For card purchases we work with an authorized payment agent that helps us to check directly with your bank that the card is valid for purchases. Our payment agent processes your card details in the correct way according to the international security standard PCI DSS, which was developed by the card companies VISA, MasterCard, Diners, American Express and JCB. This means that your card details are processed with a very high level of security. To make card purchases with us as secure as possible all information is sent in encrypted form using SSL (Secure Sockets Layer). This means that the information is passed through a secure connection and that your card details cannot be read by external parties.

    For further information about Paypal or to create a Paypal account please visit paypal.com.

    When paying by SEPA direct debit, you authorize us to collect the invoice amount from the specified account by issuing a corresponding SEPA mandate. You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are required to ensure sufficient funds are in the account on the announced date. 

     

    RETURNS

    You have a 14-day window to revoke your contract without specifying any reasons. To exercise your right of revocation, please notify us accordingly.

    To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

    Please note, that gift cards and downloadable software products are non-returnable. 

    Upon revocation, we will provide a full refund using the same payment method you utilized. You are responsible for covering the direct costs associated with returning the products, especially any shipping charges incurred. Repayment may be withheld until the products are returned to us. For further details, please refer to the section on Revocation Right.

     

    Looking at the outside of things such as architecture, anatomy, or vehicles does not usually reveal much about their internal structures and functions. To learn more, we need to see inside them. Look Inside features infographics that cut up or take apart their subjects and make them transparent. The resulting cross sections and interior views present precise detail in multiple layers.

    Look Inside starts with a discussion of Arnhem Land, the earliest known cutaway illustrations, showing that even 28,000 years ago, humans had a fascination with how things internally work: the processes that are hidden from the human eye. Including work from both centuries past and the cutting-edge present, Look Inside is an unparalleled compendium of cutaway techniques and their wide-ranging applications. Works from Jewish-German physician Fritz Kahn’s imagine the human body as a mechanized factory; Kahn’s visual metaphors show conveyor belts and offices instead of veins and valves. Exploded images of classic sports cars allows Fabian Oefner to show every piece of the automotive puzzle from the body shell to individual tiny screws. Richard Orr’s scientific pieces represent the natural world and continue in the genre’s traditional thread of handmade illustrations; whether a beaver lodge or an arctic circle landscape, Orr presents a vivid natural world or layers and scientific hierarchies.

    The luxurious collection within Look Inside was curated by renowned information designers and creative directors, Samuel and Juan Velasco. The Velasco brothers have provided invaluable and inspirational insight in the history and theory of cutaway illustrations and visual storytelling. 

    English Graphic Design Illustration Infographics Photography Visual Culture

    Editors Juan Velasco, Samuel Velasco, Gestalten
    Release date: October 2016
    Format: 24.5 × 33 cm
    Features: Full color, hardcover, 232 pages
    ISBN: 978-3-89955-639-1

    Juan Velasco worked as Art Director at National Geographic for many years, has won multiple awards from the Society of News Design and Malofiej, and has served as the Graphics Art Director at the New York Times. He is the founder and creative director of 5W Infographics, a company based in Madrid, New York, and Washington, D.C. A detailed portrait of the information designer can be found in Gestalten’s A Life in Illustration.

    Samuel Velasco is an original founder of the daily newspaper El Mundo, the second largest daily newspaper in Spain. After solidifying the role of El Mundo within the European infographics rise, he relocated to the US and became a graphic designer at Fortune magazine. He is now the creative director at 5W Infographics.

    SHIPPING COSTS

      SHIPPING WITHIN THE UK:

      SHIPPING WITHIN GERMANY AND THE EUROPEAN UNION:

      SHIPPING WITHIN THE US:

      SHIPPING TO ALL OTHER COUNTRIES:

      • €0.00 for orders above €60.00 EUR (value of goods) placed via our EU online shop
      • €40.00 for orders below €60.00 EUR (value of goods) placed via our EU online shop

      Additional customs charges, taxes, and fees may be charged for shipments to countries outside the EU and the US.

       

      SHIPMENT TRACKING

      Once your order is ready to be shipped, you receive a confirmation email with the delivery details and a tracking link. Please note, that it can take some days before the tracking information is uploaded. You will also be able to track your order when you log into your account.

       

      DELIVERY TIMES

      Unless otherwise specified, 

      • deliveries within Germany usually take 2–5 working days, 
      • deliveries within the European Union, to Switzerland and Norway usually take 3–7 working days, 
      • deliveries within the UK, usually take 3–7 working days,
      • deliveries within the US usually take 5–10 working days,
      • deliveries to all other countries may take 3–8 weeks

      from the date you receive your order confirmation (or, if advance payment  is agreed, from the date payment is instructed).

      Please note that we don’t ship on weekends and public holidays and that there will be no deliveries on Sundays and public holidays.

      If you have ordered items with different delivery times, we will send the goods in one shipment, unless we have made a different agreement with you. In this case, the delivery time is determined by the item with the longest delivery time that you have ordered.

       

      PAYMENT OPTIONS

      We accept the following payment methods:

      • Credit card: MasterCard, VISA
      • Paypal
      • Google Pay
      • Apple Pay
      • Shopify Payments
      • SEPA direct debit
      • Sofortüberweisung
      • ideal
      • eps-Überweisung
      • Bancontact

      FURTHER DETAILS ON PAYMENT:

      The currency used in our EU online shop is Euro (€) and VAT is included in all our prices. The currency used in our UK online shop it is GBP (£) and in our US online shop it is USD ($) and all prices are expressed as exclusive of any VAT or other sales tax payable unless otherwise stated.

      All prices and product information on the gestalten online shop are subject to change.

      If you have any questions, please contact us.

      We will only take payment from your credit card, debit card or your Paypal account once your order has been dispatched.

      For card purchases we work with an authorized payment agent that helps us to check directly with your bank that the card is valid for purchases. Our payment agent processes your card details in the correct way according to the international security standard PCI DSS, which was developed by the card companies VISA, MasterCard, Diners, American Express and JCB. This means that your card details are processed with a very high level of security. To make card purchases with us as secure as possible all information is sent in encrypted form using SSL (Secure Sockets Layer). This means that the information is passed through a secure connection and that your card details cannot be read by external parties.

      For further information about Paypal or to create a Paypal account please visit paypal.com.

      When paying by SEPA direct debit, you authorize us to collect the invoice amount from the specified account by issuing a corresponding SEPA mandate. You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are required to ensure sufficient funds are in the account on the announced date. 

       

      RETURNS

      You have a 14-day window to revoke your contract without specifying any reasons. To exercise your right of revocation, please notify us accordingly.

      To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

      Please note, that gift cards and downloadable software products are non-returnable. 

      Upon revocation, we will provide a full refund using the same payment method you utilized. You are responsible for covering the direct costs associated with returning the products, especially any shipping charges incurred. Repayment may be withheld until the products are returned to us. For further details, please refer to the section on Revocation Right.

       

      Newsletter