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Roots and Wings

Peter Schreyer: Designer, Artist, and Visionary

The life and legacy of eminent designer Peter Schreyer

Meet one of the most influential designers of our time—a book about heritage, creative vision, and leadership, and what design can do for the future. Roots and Wings explore the life and work of Peter Schreyer, one of the most influential car designers of our time. A Renaissance man with an eye for detail and foresight for innovation, he geared himself toward success. Responsible for the births of some of the most iconic cars ever, his industry experience with Volkswagen, Audi, Kia, and Hyundai brought instant classics to the road.

Schreyer embodies a conduit between the West and East—bridging his homeland’s history of automotive design with South Korea, a country that has experienced stratospheric growth on the world stage in just a few decades. Looking at the formative moments and pivotal artistic discoveries that shaped his creative mindset, Roots and Wings is the story of how a man helped two polarizing cultures merge to create something unique and left a mark on history, and the future, in the process.



Editors: gestalten
Release date: October 2021
Format: 22.5 x 29 cm
Features: Full color, hardcover, stitch bound, 336 pages
ISBN: 978-3-96704-033-3

Born in 1953 in Bad Reichenhall, Peter Schreyer grew up on his parents’ farm, developing a passion for flying and skeleton bob racing. From 1975-1979 he studied industrial design at the University of Applied Sciences in Munich and began to work with Audi first as a student in 1978, subsequently earning an Audi scholarship to study transportation design at the Royal College of Art in London.

In 1980, Schreyer began working with Audi in exterior, interior, and conceptual design, before moving to the Volkswagen group‘s prestigious design studio in California in 1991. After becoming VW’s head of exterior design in 1993, he decided to return to Ingolstadt, shaping Audi’s design strategy as the Director of Design between 1994-2002. Having been part of the Volkswagen group for more than 25 years, Schreyer left his position as Head of Design of the VW group to become Chief Design Officer for Kia Motors in 2006. In 2013, seven years after his arrival in Korea, Schreyer stepped up from his role at Kia to become President of all Kia and Hyundai design centers worldwide and is now, as President & Head of Design Management of the Hyundai Motor Group, responsible for the company’s long-term design vision.

Schreyer has received numerous awards and prizes throughout his career, including an honorary doctorate from the Royal College of Art in recognition of his contributions to automotive design, the “Design Team of the Year” award in 1999 for Audi as well as the Design Award of the Federal Republic of Germany in 2002.

This book has been printed in Germany.
FSC™️ (Forest Stewardship Council™️) Certified.

SHIPPING COSTS

    SHIPPING WITHIN THE UK:

    SHIPPING WITHIN GERMANY AND THE EUROPEAN UNION:

    SHIPPING WITHIN THE US:

    SHIPPING TO ALL OTHER COUNTRIES:

    • €0.00 for orders above €60.00 EUR (value of goods) placed via our EU online shop
    • €40.00 for orders below €60.00 EUR (value of goods) placed via our EU online shop

    Additional customs charges, taxes, and fees may be charged for shipments to countries outside the EU and the US.

     

    SHIPMENT TRACKING

    Once your order is ready to be shipped, you receive a confirmation email with the delivery details and a tracking link. Please note, that it can take some days before the tracking information is uploaded. You will also be able to track your order when you log into your account.

     

    DELIVERY TIMES

    Unless otherwise specified, 

    • deliveries within Germany usually take 2–5 working days, 
    • deliveries within the European Union, to Switzerland and Norway usually take 3–7 working days, 
    • deliveries within the UK, usually take 3–7 working days,
    • deliveries within the US usually take 5–10 working days,
    • deliveries to all other countries may take 3–8 weeks

    from the date you receive your order confirmation (or, if advance payment  is agreed, from the date payment is instructed).

    Please note that we don’t ship on weekends and public holidays and that there will be no deliveries on Sundays and public holidays.

    If you have ordered items with different delivery times, we will send the goods in one shipment, unless we have made a different agreement with you. In this case, the delivery time is determined by the item with the longest delivery time that you have ordered.

     

    PAYMENT OPTIONS

    We accept the following payment methods:

    • Credit card: MasterCard, VISA
    • Paypal
    • Google Pay
    • Apple Pay
    • Shopify Payments
    • SEPA direct debit
    • Sofortüberweisung
    • ideal
    • eps-Überweisung
    • Bancontact

    FURTHER DETAILS ON PAYMENT:

    The currency used in our EU online shop is Euro (€) and VAT is included in all our prices. The currency used in our UK online shop it is GBP (£) and in our US online shop it is USD ($) and all prices are expressed as exclusive of any VAT or other sales tax payable unless otherwise stated.

    All prices and product information on the gestalten online shop are subject to change.

    If you have any questions, please contact us.

    We will only take payment from your credit card, debit card or your Paypal account once your order has been dispatched.

    For card purchases we work with an authorized payment agent that helps us to check directly with your bank that the card is valid for purchases. Our payment agent processes your card details in the correct way according to the international security standard PCI DSS, which was developed by the card companies VISA, MasterCard, Diners, American Express and JCB. This means that your card details are processed with a very high level of security. To make card purchases with us as secure as possible all information is sent in encrypted form using SSL (Secure Sockets Layer). This means that the information is passed through a secure connection and that your card details cannot be read by external parties.

    For further information about Paypal or to create a Paypal account please visit paypal.com.

    When paying by SEPA direct debit, you authorize us to collect the invoice amount from the specified account by issuing a corresponding SEPA mandate. You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are required to ensure sufficient funds are in the account on the announced date. 

     

    RETURNS

    You have a 14-day window to revoke your contract without specifying any reasons. To exercise your right of revocation, please notify us accordingly.

    To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

    Please note, that gift cards and downloadable software products are non-returnable. 

    Upon revocation, we will provide a full refund using the same payment method you utilized. You are responsible for covering the direct costs associated with returning the products, especially any shipping charges incurred. Repayment may be withheld until the products are returned to us. For further details, please refer to the section on Revocation Right.

     

    Meet one of the most influential designers of our time—a book about heritage, creative vision, and leadership, and what design can do for the future. Roots and Wings explore the life and work of Peter Schreyer, one of the most influential car designers of our time. A Renaissance man with an eye for detail and foresight for innovation, he geared himself toward success. Responsible for the births of some of the most iconic cars ever, his industry experience with Volkswagen, Audi, Kia, and Hyundai brought instant classics to the road.

    Schreyer embodies a conduit between the West and East—bridging his homeland’s history of automotive design with South Korea, a country that has experienced stratospheric growth on the world stage in just a few decades. Looking at the formative moments and pivotal artistic discoveries that shaped his creative mindset, Roots and Wings is the story of how a man helped two polarizing cultures merge to create something unique and left a mark on history, and the future, in the process.



    design Design & Fashion

    Editors gestalten
    Release date: October 2021
    Format: 22.5 x 29 cm
    Features: Full color, hardcover, stitch bound, 336 pages
    ISBN: 978-3-96704-033-3

    Born in 1953 in Bad Reichenhall, Peter Schreyer grew up on his parents’ farm, developing a passion for flying and skeleton bob racing. From 1975-1979 he studied industrial design at the University of Applied Sciences in Munich and began to work with Audi first as a student in 1978, subsequently earning an Audi scholarship to study transportation design at the Royal College of Art in London.

    In 1980, Schreyer began working with Audi in exterior, interior, and conceptual design, before moving to the Volkswagen group‘s prestigious design studio in California in 1991. After becoming VW’s head of exterior design in 1993, he decided to return to Ingolstadt, shaping Audi’s design strategy as the Director of Design between 1994-2002. Having been part of the Volkswagen group for more than 25 years, Schreyer left his position as Head of Design of the VW group to become Chief Design Officer for Kia Motors in 2006. In 2013, seven years after his arrival in Korea, Schreyer stepped up from his role at Kia to become President of all Kia and Hyundai design centers worldwide and is now, as President & Head of Design Management of the Hyundai Motor Group, responsible for the company’s long-term design vision.

    Schreyer has received numerous awards and prizes throughout his career, including an honorary doctorate from the Royal College of Art in recognition of his contributions to automotive design, the “Design Team of the Year” award in 1999 for Audi as well as the Design Award of the Federal Republic of Germany in 2002.

    This book has been printed in Germany.
    FSC™️ (Forest Stewardship Council™️) Certified.

    SHIPPING COSTS

      SHIPPING WITHIN THE UK:

      SHIPPING WITHIN GERMANY AND THE EUROPEAN UNION:

      SHIPPING WITHIN THE US:

      SHIPPING TO ALL OTHER COUNTRIES:

      • €0.00 for orders above €60.00 EUR (value of goods) placed via our EU online shop
      • €40.00 for orders below €60.00 EUR (value of goods) placed via our EU online shop

      Additional customs charges, taxes, and fees may be charged for shipments to countries outside the EU and the US.

       

      SHIPMENT TRACKING

      Once your order is ready to be shipped, you receive a confirmation email with the delivery details and a tracking link. Please note, that it can take some days before the tracking information is uploaded. You will also be able to track your order when you log into your account.

       

      DELIVERY TIMES

      Unless otherwise specified, 

      • deliveries within Germany usually take 2–5 working days, 
      • deliveries within the European Union, to Switzerland and Norway usually take 3–7 working days, 
      • deliveries within the UK, usually take 3–7 working days,
      • deliveries within the US usually take 5–10 working days,
      • deliveries to all other countries may take 3–8 weeks

      from the date you receive your order confirmation (or, if advance payment  is agreed, from the date payment is instructed).

      Please note that we don’t ship on weekends and public holidays and that there will be no deliveries on Sundays and public holidays.

      If you have ordered items with different delivery times, we will send the goods in one shipment, unless we have made a different agreement with you. In this case, the delivery time is determined by the item with the longest delivery time that you have ordered.

       

      PAYMENT OPTIONS

      We accept the following payment methods:

      • Credit card: MasterCard, VISA
      • Paypal
      • Google Pay
      • Apple Pay
      • Shopify Payments
      • SEPA direct debit
      • Sofortüberweisung
      • ideal
      • eps-Überweisung
      • Bancontact

      FURTHER DETAILS ON PAYMENT:

      The currency used in our EU online shop is Euro (€) and VAT is included in all our prices. The currency used in our UK online shop it is GBP (£) and in our US online shop it is USD ($) and all prices are expressed as exclusive of any VAT or other sales tax payable unless otherwise stated.

      All prices and product information on the gestalten online shop are subject to change.

      If you have any questions, please contact us.

      We will only take payment from your credit card, debit card or your Paypal account once your order has been dispatched.

      For card purchases we work with an authorized payment agent that helps us to check directly with your bank that the card is valid for purchases. Our payment agent processes your card details in the correct way according to the international security standard PCI DSS, which was developed by the card companies VISA, MasterCard, Diners, American Express and JCB. This means that your card details are processed with a very high level of security. To make card purchases with us as secure as possible all information is sent in encrypted form using SSL (Secure Sockets Layer). This means that the information is passed through a secure connection and that your card details cannot be read by external parties.

      For further information about Paypal or to create a Paypal account please visit paypal.com.

      When paying by SEPA direct debit, you authorize us to collect the invoice amount from the specified account by issuing a corresponding SEPA mandate. You will receive a pre-notification at least 5 days before the date of direct debit collection. Please note that you are required to ensure sufficient funds are in the account on the announced date. 

       

      RETURNS

      You have a 14-day window to revoke your contract without specifying any reasons. To exercise your right of revocation, please notify us accordingly.

      To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging.

      Please note, that gift cards and downloadable software products are non-returnable. 

      Upon revocation, we will provide a full refund using the same payment method you utilized. You are responsible for covering the direct costs associated with returning the products, especially any shipping charges incurred. Repayment may be withheld until the products are returned to us. For further details, please refer to the section on Revocation Right.

       

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