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Meet the London-based studio who create multi-sensory synaesthetic experiences
If you could see sounds, which songs or pieces of music would you most like to explore? Given the choice, most of us can only speculate on what we might encounter. A cavalcade of kaleidoscopic, geometric shapes, and colors bursting in response to an Aphex Twin record. Winding architectural paths forged when listening to Miles Davis or maybe Kraftwerk inspired oscillation ripples moving through the air.
For Matt Pyke, Creative Director of Universal Everything, a London-based digital art and design collective, he'd immerse himself in "the flow of the lyrics and typography of Exhibit C by Jay Electronica." As someone who experiences the sensory phenomenon called synaesthesia, speculation plays no part. The shape of sounds, movement of rhythms, and the journey through a song are instinctive visual responses when he listens to music.
Our experience of color–as it's usually understood–is visual. We use color to distinguish objects and symbols, or in the case of artists, to bring a picture to life. We can recall colors in our mind's eye and use them to associate certain emotions and moods. But for people who experience synaesthesia, color takes on a more complex, multi-sensory role associated with sound, texture, or shape. Saturdays might be light blue and Tuesdays yellow. The name Michael could evoke a metallic sensation whereas the strumming of a guitar might stimulate the vision of a waterfall of butterflies.
Like Matt, those who have synaesthesia, experience a fusion of the senses where stimulation of one sensory or cognitive pathway prompts another. Exactly how the condition works is still a mystery but it affects around one in every 2000 people. For those who don’t have it, it's an abstract but intriguing concept that can be difficult to grasp.
"We’ve explored the phenomenon of synaesthesia-seeing and feeling sounds. Now with today’s graphics technology, we are able to step into the screen to immerse ourselves in audiovisual environments-to step inside the sound"
Thanks to Universal Everything, however, we can now go some way to experiencing it, as Matt explains. "Since our audio-visual DVD, Advanced Beauty, we’ve explored the phenomenon of synaesthesia-seeing and feeling sounds. Now with today’s graphics technology, we are able to step into the screen to immerse ourselves in audiovisual environments–to step inside the sound."
Embracing the potential of Virtual Reality (VR), the Inside the Sound project is a continuation of Universal Everything's exploration into new forms of synaesthetic experience. Through a series of immersive 360º environments that take the form of an infinitely looping audio
